THE AFFECTIVIST MANIFESTO
Artistic Critique in the 21st Century
In the twentieth century, art was judged with respect to the existing state of the medium. What mattered was the kind of rupture it made, the unexpected formal elements it brought into play, the way it displaced the conventions of the genre or the tradition. The prize at the end of the evaluative process was a different sense of what art could be, a new realm of possibility for the aesthetic. Today all that has changed, definitively.
The backdrop against which art now stands out is a particular state of society. What an installation, a performance, a concept or a mediated image can do is to mark a possible or real shift with respect to the laws, the customs, the measures, the mores, the technical and organizational devices that define how we must behave and how we may relate to each other at a given time and in a given place. What we look for in art is a different way to live, a fresh chance at coexistence.
How does that chance come to be? Expression unleashes affect, and affect is what touches. Presence, gesture and speech transform the quality of contact between people, they create both breaks and junctions; and the expressive techniques of art are able to multiply those immediate changes along a thousand pathways of the mind and the senses. An artistic event does not need an objective judge. You know it has happened when you can bring something else into existence in its wake. Artistic activism is affectivism, it opens up expanding territories. These territories are occupied by the sharing of a double difference: a split from the private self in which each person was formerly enclosed, and from the social order which imposed that particular type of privacy or privation.
When a territory of possibility emerges it changes the social map, like a landslide, a flood or a volcano do in nature. The easiest way for society to protect its existing form is simple denial, pretending the change never happened: and that actually works in the landscape of mentalities. An affective territory disappears if it isn’t elaborated, constructed, modulated, differentiated, prolonged by new breakthroughs and conjunctions. There is no use defending such territories, and even believing in them is only the barest beginning. What they urgently need is to be developed, with forms, rhythms, inventions, discourses, practices, styles, technologies – in short, with cultural codes. An emergent territory is only as good as the codes that sustain it. Every social movement, every shift in the geography of the heart and revolution in the balance of the senses needs its aesthetics, its grammar, its science and its legalisms. Which means that every new territory needs artists, technicians, intellectuals, universities. But the problem is, the expert bodies that already exist are fortresses defending themselves against other fortresses.
Activism has to confront real obstacles: war, poverty, class and racial oppression, creeping fascism, venomous neoliberalism. But what we face is not so much soldiers with guns as cognitive capital: the knowledge society, an excruciatingly complex order. The striking thing from the affective point of view is the zombie-like character of this society, its fallback to automatic pilot, its cybernetic governance. Neoliberal society is densely regulated, heavily overcoded. Since the control systems are all made by disciplines with strictly calibrated access to other disciplines, the origin of any struggle in the fields of knowledge has to be extradisciplinary. It starts outside the hierarchy of disciplines and moves through them transversally, gaining style, content, competence and discursive force along the way. Extradisciplinary critique is the process whereby affectively charged ideas – or conceptual arts – become essential to social change. But it’s vital to maintain the link between the infinitely communicable idea and the singularly embodied performance.
World society is the theater of affectivist art, the stage on which it appears and the circuit in which it produces transformations. But how can we define this society in existential terms? First, it is clear that a global society now exists, with global communications, transport networks, benchmarked educational systems, standardized technologies, franchised consumption facilities, global finance, commercial law and media fashion. That layer of experience is extensive, but it is thin; it can only claim part of the lifeworld. To engage with affectivist art, to critique it and recreate it, you have to know not only where new territories of sensibility emerge – in which locale, in which historical geography – but also at which scale. Existence in world society is experienced, or becomes aesthetic, as an interplay of scales.
In addition to the global, there is a regional or continental scale, based on the aggregation of populations into economic blocs. You can see it clearly in Europe, but also in North and South America, in the Middle East and in the East Asian network. Make no mistake, there are already affects at this scale, and social movements, and new ways of using both gesture and language, with much more to come in the future. Then there is the national scale, seemingly familiar, the scale with the richest sets of institutions and the deepest historical legacies, where the theaters of mass representation are overwhelmingly established and sunk into phantasmatic inertia. But the national scale in the twenty-first century is also in a febrile state of continuous red alert, hotwired to excess and sometimes even capable of resonating with the radically new. After this comes the territorial scale, long considered the most human: the scale of daily mobilities, the city, the rural landscape, which are the archetypal dimensions of sensibility. This is the abode of popular expression, of the traditional plastic arts, of public space and of nature as a presence coequal with humanity: the scale where subjectivity first expands to meet the unknown.
And so finally we reach the scale of intimacy, of skin, of shared heartbeats and feelings, the scale that goes from families and lovers to people together on a street corner, in a sauna, a living room or a cafe. It would seem that intimacy is irretrievably weighted down in our time, burdened with data and surveillance and seduction, crushed with the determining influence of all the other scales. But intimacy is still an unpredictable force, a space of gestation and therefore a wellspring of gesture, the biological spring from which affect drinks. Only we can traverse all the scales, becoming other along the way. From the lovers’ bed to the wild embrace of the crowd to the alien touch of networks, it may be that intimacy and its artistic expressions are what will astonish the twenty-first century.
Digital Aesthetics, Digital Art, Affect
Brian Holmes' "The Affectivist Manifesto" furthers an understanding of how art and everyday life coproduce each other by theorizing the interrelation of digital technology and affect.
Posted November 16, 2008
Digital Aesthetics, Affect